Struggling with donor acquisition?
Why not offer prospective new donors a six-month money back guarantee?
Habitat for Humanity split tested it (that means against an identical pack, but without a guarantee offer) and found that the response rate was virtually identical, but the average gift was almost 50% higher.
And after six months, not one donor had asked for a refund.
A website from John Grain Associates Ltd www.johngrainassociates.co.uk
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