Who is the best person to ask you for a donation? Someone you know.
So why not offer your own dedicated supporters their own direct mail fundraising kit so they can send an appeal to their contacts providing their reasons for donating.
It could contain; tips on writing an appeal, some background information and case studies.
Preposterous. Can’t be done? It already has.
In the USA we know of a charity that has one donor who mails five thousand people on her own database with mailings written from basic information she received from the charity. She regularly receives 50% response rates!
A website from John Grain Associates Ltd www.johngrainassociates.co.uk
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