We all send thank you letters.

If we were being honest we might acknowledge that often these letters can be quite formulaic. In fact they are often very similar to those that our competitors send.

Not the Railway Children.

They have dared to be different. They send beautiful A5 full colour postcards with a short thank you message on the reverse. The images they use are fantastic – arresting, engaging, and thought-provoking. And on these occasions, probably worth a thousand words.

I know which thank you I would remember more as a donor.