Pricing Strategy

Extra froth, cream or syrup?

Rather than just price tags like £10, £25, £50 that are spaced out why not offer ‘extras’ the same way those clever coffee outlets get you to pay the price you want for your drink.

For £10 we can do this… For an extra £2 we can do that as well.

This might seem small bucks but if you are lifting people to give £20% more each time they give that’s a big increase on the bottom line.